Strategic Management: Concepts

by Fred R. David

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises.

The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

384 pages, Paperback

First published January 1, 2012

About the author

Ph.D., The University of South Carolina
M.B.A., Wake Forest University
B.S., Wake Forest University

Fred R. David, Ph.D. is an internationally recognized strategic planning scholar, author, and consultant. He received a BS and MBA degree from Wake Forest University and a Ph.D. in strategic management from the University of South Carolina. He is the TranSouth Professor of Strategic Management at Francis Marion University in Florence, South Carolina. His Strategic Management textbook, published by Prentice Hall, is used in more than 400 colleges and universities to teach strategic planning. The book has been translated into Spanish, German, Japanese, Chinese and... and is widely used worldwide.

Reviews

[Ksultan · Rating 5 out of 5]

i have read this book ...... out classs i shall say about this book that if u will know 9 stages of matrix whihc is in this book u can handel ur business in effecient manner ..
and it is too much intresting book by minimize the rick in business point of view.............

[Rodrigo · Rating 4 out of 5]

Muy técnico, pero muy bueno.

[Viraj]

good