In Strategic Maneuvering in Argumentative Discourse, Frans H. van Eemeren brings together the dialectical and the rhetorical dimensions of argumentation by introducing the concept of strategic maneuvering. Strategic maneuvering refers to the arguer’s continual efforts to reconcile aiming for effectiveness with being reasonable. It takes place in all stages of argumentative discourse and manifests itself simultaneously in the choices that are made from the topical potential available at a particular stage, in adaptation to audience demand, and in the use of specific presentational devices. Strategic maneuvering derails when in the specific context in which the discourse takes place a rule for critical discussion has been violated, so that a fallacy has been committed. Van Eemeren makes clear that extending the pragma-dialectical approach to argumentation by taking account of strategic maneuvering leads to a richer and more precise method for analyzing and evaluating argumentative discourse.
Frans Hendrik van Eemeren is a Dutch scholar, professor in the Department of Speech Communication, Argumentation Theory and Rhetoric at the University of Amsterdam. He is noted for his Pragma-dialectics theory, an argumentation theory which he developed with Rob Grootendorst from the early 1980s onwards. He has published numerous books and papers, including Strategic Maneuvering in Argumentative Discourse.
Frans H. van Eemeren together with Rob Grootendorst, developed pragma-dialectics, or pragma-dialectical theory, at the University of Amsterdam. It is an argumentation theory that is used to analyze and evaluate argumentation in actual practice. Unlike strictly logical approaches (which focus on the study of argument as product), or purely communication approaches (which emphasize argument as a process), pragma-dialectics was developed to study the entirety of an argumentation as a discourse activity. Thus, the pragma-dialectical theory views argumentation as a complex speech act that occurs as part of natural language activities and has specific communicative goals.
I read this for my study and was taught by the author. It introduces a pragmatic approach of argumentation in a mixture of logic, dialectics and rhetorics. The new approach is called pragma-dialectics.