It had been a long time since I'd given up on his book on the history of cricket, but I was interested in the aspects of sportswriting and goings on behind the camera. Although it has 'Ashes' in the title this was mostly a memoir and in that sense it was what I was hoping for. Unfortunately I was reminded why I didn't finish the history book, as I found his writing style immensely irritating.
This book is now 20 years old, apparent mostly through the importance of print journalism and the numerous references to attractive women. The relative standing of each newspaper, and the staff on each paper, was a big focus for Hughes and looks quaint compared to today, when no tabloid has a full time cricket correspondent and there is little attention paid to calls from print titles for players or coaches to be moved on. There was already a slight decline, but the relative merits of each paper were the reasons given for a good or bad perception, rather than the industry as a whole.
The inside baseball aspect was interesting in its own right and as a comparison to today, and the book was let down by Hughes' style, which is for terrible jokes that should have been binned before even written down in a draft let alone printed (an African club should have been called Aids, not Maids, because AIDS is prevalent on the continent), and frequent reminders that men are interested in women. This was again illustrative of a change in atttudes in the past 2 decades but there were two anecdotes about zooming in on women's chests in the crowd using the TV cameras, and it fell on the wrong side of gratuitous to me.
Hughes was also partial to an asinine piece of social commentary, or cliched accounts of footballers and cricketers that ignores the relative wealth and class of the two groups, despite being well aware of the gap in earnings and attention as he referred to it frequently. It turns out that the down to Earth Flintoff bought many fast cars since this was published, as did Pietersen, but the cod psychology of what motivates cricketers, both within the game and compared to other sportsmen, became wearing quite quickly, as did the banter about Michael Atherton's clothes.
This book illustrated the difficulty with rating non-fiction, because it had many useful things to say about various personalities in the press box and the reverence Hughes had for Benaud was endearing and a fairly rare example of sincerity. It was frank and critical when it needed to be and was more than merely a collection of anecdotes from the commentary box. Yet it had a lot of that too and the laddish humour detracted from the good aspects of the book. For someone that took writing seriously, Hughes had some truly awful, lowest common denominator jokes.