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They offer a simple but profound message: in order to build your business, you first need to build your people. Instead of imposing a new strategy from the top down, focus on unleashing creativity within your people across the organization. Get everyone excited about a common goal, listen to their best ideas, and focus their energy. When that happens, your people will get off the “red train” of defensiveness, negativity, and anger. Instead, they’ll get energized about the future possibilities, think magically, act heroically, and start riding the “blue train” of empowerment, enthusiasm and teamwork. A virtuous cycle of energy, growth and amazing results will follow.
Easier said than done? Riding the Blue Train features dramatic success stories from companies such as P&G, Nike, Visa, Pepsi, and Wrigley, that have applied these principles in the real world.
This is an inspiring book that will change the way people think about corporate culture.
240 pages, Hardcover
First published November 2, 2006