The Copy Workshop Workbook

by Bruce H. Bendinger

WELCOME TO THE REVOLUTION.
HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.
THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice you'll find anywhere. Though you will need to bring along one more thing - "that ultimate non-linear thinking tool, the human brain." Yours is going to get some exercise. Get ready.

Genres: Writing

480 pages, Paperback

First published June 1, 1990

Reviews

[Daniele · Rating 4 out of 5]

Un ottimo libro per chi lavora, o vorrebbe lavorare, nel copywriting. Tante tecniche e suggerimenti utili, insieme a un sacco di esempi di pubblicità storiche e qualche esercizio per mettere in pratica quanto imparato. Consigliato

[Miguel Gonzalez · Rating 5 out of 5]

Years ago I used this book to help junior copywriters get up to speed on the fundamentals of writing for advertising, promotions, direct response and digital. Many years later, after moving to Chicago, I've actually gotten to know Bruce Bendinger -- and it makes me that much more assured that this book is essential.

[Natalie · Rating 5 out of 5]

Fabulous! One of the best books ever on copy writing! Easy to read and fun to read. Will engage students. Chock full of practical advice. Lots of sample ads to illustrate points and objectives. You'll see some of the best and worst ads ever in this book. Highly recommended! Belongs on every copywriter's bookshelf!

[Windyasari Septriani · Rating 5 out of 5]

Buku ini yang menolong saya waktu TA di kampus!! sehingga saya diputuskan lulus...yang tadinya saya ditahan dulu T_T

ngga ribet sekalipun baca dalam b. Inggris..

[Bjm Index]

9

[Troy · Rating 5 out of 5]

An excellent and exhaustive, workbook and reference manual on all things copy. Highly recommended reading.

[Windyasari Septriani]

buku ini nolong TA saya

[Pat Doyle · Rating 3 out of 5]

Bruce is the man. A fun read and a great how to book on becoming a great copywriter. A must for ad students and smart people.

[Brett · Rating 3 out of 5]

Good general info with some timeless advice.