How to Get Rich in TV Without Really Trying

by Shepherd Mead, Claude Smith (Illustrator)

Did you know that you can be stupid, incompetent and even moderately repulsive and still make a fortune in television? It’s done every day! Did you know that you can be a cowboy star without knowing how to ride a horse? That you can earn more money than the president of a network merely by knowing how to open a refrigerator door? And that you can be a famous news commentator without knowing anything but how to sound worried?

These and many more television careers await you, all described with loving detail and with case histories which we have carefully screened for libel (but not enough, since you're going to recognize a number of them).

People in television will find "How to Get Rich in TV Without Really Trying" very funny, since they will undoubtedly think that it refers to the other fellow and not to themselves. Others will find it a joyous, headlong romp through a dada-esque part of the American scene.

180 pages, Hardcover

First published January 1, 1956

About the author

Shepherd Mead was one of those men dogged by success. After graduating from Washington University he went to New York to practice being an intellectual and ended up as a junior executive and then a vice-president of Benton & Bowles. His biting attacks against society only gained him greater fame and success, and he finally resigned and fled to Europe with his wife and three children in 1957. He spent a year in Geneva and then went to England in 1958.

As an author, Mead published over fifteen books, including: How to Succeed in Business Without Really Trying, The Big Ball of Wax, The Admen, The Four Window Girl, How to Succeed at Business Spying By Trying and How to Succeed in Tennis Without Really Trying.