This new edition of a business textbook bestseller has been completely updated to reflect the numerous global changes that have occurred since 1999: globalization, SARS, AIDS, the handover of Hong Kong, and so forth. In particular, the book presents a fuller discussion of global business today. Also, issues of terrorism and state security as they affect culture and business are discussed substantially. The structure and content of the book remains the same, with thorough updating of the plentiful region and country descriptions, demographic data, graphs and maps. This book differs from textbooks on International Management because it zeroes in on culture as the crucial dimension and educates students about the cultures around the world so they will be better prepared to work successfully for a multinational corporation or in a global context.
Although it is an old book (2007), the author outlines great and tangible principles for managing cultural differences. In today’s globalized world, cultural IQ has become a must.
Completely useless book for my Cross Cultural Management class even though it is the prescribed text book. There's little to no information on Hofstede's theories, Trompenaars, etc. I couldn't even use the book as a reference in writing my cross cultural case study; I had to use Deresky's "International Management Managing Across Borders and Cultures" instead as it was far more useful (and about 1/4 thickness of the Moran book)
An excellent reference tool for those wanting to know cultural distinctions, particularly if you travel or are involved in multicultural relationships/interactions. Dr. Moran has an amazing lifetime of experiences and research that he brings to this book.
As a professor who's required to use this book in my Cross Cultural Management class, I'm disappointed. This book qualifies more as a supplemental resource than a primary text. Moreover, the instructor materials accompanying the book leave much to be desired.
This book is very redundant. One can get the point in the first chapter. It is important to be openminded when working with someone from another culture.