In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry

by Annemarie Iverson, Diane Von Furstenberg (Foreword)

If you've ever dreamed of working at Vogue , photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar  and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion  is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Condé Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird’s eye view into the most elite fashion companies. Along the way, you’ll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more. 
 
The most comprehensive guide available for a notoriously competitive industry, In Fashion  exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job in fashion.

Genres: Fashion, Business, Education, Design, Art, Nonfiction, Reference

336 pages, Paperback

First published January 1, 2010

About the author

ANNEMARIE IVERSON, formerly the editor in chief of Seventeen and YM and beauty and fashion news director of Harper's Bazaar, currently serves as Senior Vice President, Global Brand Development, at Bobbi Brown Cosmetics. She's also authored the bestselling books Bobbi Brown Beauty and Bobbi Brown Teenage Beauty.

Reviews

[Am Y · Rating 3 out of 5]

I recently made a mid-career switch to the fashion industry as a merchandiser, so this book came in pretty handy to get to know more about the sector. There's a quiz/test of sorts in here to first let you determine which role you're best suited to (i.e. creator, visualiser, critic, retailer), and the rest of the book is mainly interviews with successful people in various occupations within the industry (e.g. designer, stylist, photographer, editor, marketer, merchandiser, etc). The interviews were quite interesting and did provide a lot of insight into what it's like working for a big fashion house, how you could possibly move up the fashion corporate ladder, what kind of work you can expect to do, and life you can expect to lead. But I had to deduct 1 star from my rating of this book because so many of the links provided were now defunct - a lot of the companies/websites mentioned no longer exist or have gone out of business, one example (among the very many) being Barneys. I guess this in itself says a lot about the market! :-\

[Lucinda · Rating 5 out of 5]

Surprised to find people on Goodreads and Facebook aren't more aware of this fantastic book -- not the type of book I would expect to find myself reading, but for work, thought I'd like to get better acquainted with the industry of fashion. Iverson is a supreme writer who's done something altruistic, actually -- informing those who want to get into the elite world of fashion exactly what the rules are to break in. One meets alot of interesting, current people in fashion, and finds guidance for the first job that would apply, really, to any industry. Plus there are links throughout, which makes this book appropriate for the Facebook/Twitter/crackberry generation, and a career survey I found both myself and my boyfriend enjoying.

5 stars: I really recommend this book for anyone with an interest in popular culture, the arts, media, or fashion. Duh.

[Raksha · Rating 5 out of 5]

Amazing book with great tips on the fashion industry, from editing to styling. I love how each field is covered and tips are given to cover each career path. A must!

[Miles Wen · Rating 3 out of 5]

This could be a good book for college/high school students who are uncertain about their career paths and need "guidance" when considering a career into the fashion industry. Otherwise, this book contains little useful/interesting information about the fashion industry as a "industry".

[Any · Rating 5 out of 5]

sooo helpful in (possible?) helping me to define my future! ironed out the kinks, and answered any questons i had. so wonderful. definitely recommend!

[Ayu · Rating 4 out of 5]

Actually interesting to read. Also contains information those not interested in a fashion career may find useful.

[Kate · Rating 3 out of 5]

Should be read by every college student hoping to enter the fashion industry.

[Mohashin Miah]

well

[Ashley C · Rating 4 out of 5]

Great book on working in the fashion industry.