Dynamic Future-Proofing: Integrating Disruption in Everyday Business

by Alexander Manu, Alexander

The ability to achieve business goals by incorporating disruptive technologies as driving forces is critical to an organization's survival. This book prepares executives for the challenge of creating a culture of exploration and shaping strategic transformation in times of profound disruption. How can leaders bridge the gap between business competence and the creation of new wealth? 

Understanding that disruption moves society from one level of existence to the next, the author demonstrates that to be future proof, leaders must demonstrate their ability to adapt to changing dynamics with creativity and complex thinking to ensure that they learn and innovate at the same time. Showing readers how tactical agility in future proofing enables employees at all levels to innovate, and take intelligent risks whilst pursuing a clear strategy, Manu showcases how strategic agility in future proofing enables organizations as a whole to identify new trends and changes in the business environment, and empowers individuals to adapt dynamically to new realities.  

Recognising that companies which respond to disruptions in the early stages of amplification can convert potentially existential threats into transformative opportunities, this book shows us how good leadership, intelligent informed opinion, and rapid action in a time of change can help organizations not only to predict the future, but create it.

163 pages, Hardcover

Published February 18, 2021

About the author

I have spent much of my professional life asking what happens after a new possibility enters the world. A technology appears. At first, it seems extraordinary. Then we use it. Soon we depend on it. Eventually, we stop noticing it altogether. But somewhere during that progression, something remarkable happens: the technology does not simply become ordinary. We become different.
That question connects much of my work as an author, professor, designer, and foresight strategist.

My books examine technology, imagination, innovation, disruption, human behaviour, and the future of the self. I am particularly interested in the moment when technological possibility becomes human behaviour, when behaviour becomes habit, and when habit begins to reshape identity.
My latest book, You Were Never Just Using It: How Technology Rewrote the Self, One Click at a Time, examines this transformation through the technologies that gradually became inseparable from everyday life.

We search instead of remembering. We photograph instead of simply seeing. We carry access to almost all human knowledge in our pockets. Increasingly, we work alongside artificial intelligence capable of generating, recommending, predicting, and anticipating. The question is no longer simply what these technologies can do. The more interesting question is: what are we becoming because they can do it? That question continues to guide my writing, teaching, and research.