The book includes basic theory and basic knowledge of lay-out design, lay-out constitution of words and pictures, basic types of lay-out design, lay-out design and printing knowledge, application of lay-out design, etc. The teaching unfolds from knowledge cognition, knowledge improvement, and knowledge application. According to higher vocational students' features and talent training requirements, the book, in line with practical and effective principle, emphasizes cultivate students' design thought and improve their actual application ability. And the teaching cases, design analysis, and practice will help readers grasp design skills and methods.