Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru

by Simon Middleton

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:

Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.

'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Genres: Audiobook, Business, Nonfiction, Buisness

364 pages, Paperback

First published June 1, 2010

Reviews

[Stancalău · Rating 5 out of 5]

Very motivating book. It has inspired me to take more time to really deep dive and find out "why" and "what" I want to achieve before investing in any type of branding. It has some neat little brainstorming exercises to help the reader do that.

[Catherine · Rating 3 out of 5]

Plenty of valid advice but I listened to this as an audiobook and the material didn't really lend itself to that format. Lots of bulleted lists read as BULLET... content. Quite hard to pick the good bits out then.

[Erfan Nezami · Rating 4 out of 5]

A good overview of how u can build a brand fundamentally

[Massi Nami · Rating 5 out of 5]

perfect book ever!

[Robin Peake · Rating 4 out of 5]

Excellent and practical introduction to branding for the non-marketer

[Sean Paul Irwin · Rating 4 out of 5]

I'm in the process of building a brand so I will observe the lessons provided and evaluate the feedback. There is some common knowledge if you have read some business books. However, there are a few new things to discover. Only some days (chapters) contribute to actionable content and parts to be utilised at specific stages in your business, so I have to funnel out the features that don't provide practical value and the bits to apply immediately and later on. I would have preferred if it was written in conventional chapters, rather than the ”30 days” since it would have been more together as a book rather than in small chunks but that takes away the objective of the book. I would have also liked some case studies thrown in. I will read another book on branding because I get the feeling that this book only gave a fraction of what's possible with branding. Although a useful book. I read six chapters a day to complete it within five days instead of one a day in thirty days; the downside to this is there are a lot of questions to go through than if you read one a day. If you have written a business plan, you possibly half answered a lot of the questions. ”Build a brand in 30 days” is simply a marketing trick because it clearly won't come about that quickly, but I enjoyed the book and would recommend it.

[Kerry Bridges · Rating 5 out of 5]

This is an interesting read for someone who loves what they do but perhaps isn't great at the marketing and branding side (myself included).

I often listen to audiobooks but this one I would definitely have as a paperback as there are exercises to fill in so you'll want to write in the book.

I think that has really helped me find my product brand and work on it successfully and I would recommend it to any small business people.

If you want to know more about my brand, please visit www.facebook.com/kerrybridgeswellbeing

[Barrie · Rating 3 out of 5]

A decent read for someone who was starting out in personal branding. Build a Brand is written in an easy to read way.

[Suzie Volkes · Rating 4 out of 5]

Great book, especially the tasks given to you so you can really put the book to use.

It would be great for an updated version as it is a little outdated now.

[Xrysa Ser · Rating 5 out of 5]

Excellent book, it delivers, and it helped me rethink some things about brand (although coupd be shorter in places)

[Ken · Rating 4 out of 5]

This is one solid book, if you're just getting started with getting your brand up and running. Simon has wrote this in a "very easy" to read way. The information is solid and lets you think about things in a different perspective, for example alot of people may think of a brand just being about the logo, but by reading this you will soon come to find out that this is very not the case at all.

There is one fault with this book for me though, it is not very specific to all types of businesses, such as internet businesses. the book is more directed at business owners with an actual store front(S) in locations in the world, but it is up to you as the reader to be creative and apply what he says to your internet business in creative ways. all in all, this is a solid book. i'm very glad i picked it up

feel free to write me at moneymavericks92@gmail.com.

[Anna Lundberg · Rating 4 out of 5]

A very down-to-earth overview of things you need to consider when creating, and growing, your brand - most useful for someone who is new to marketing but still very interesting for me with my corporate background to get a different perspective. As an independent consultant, I found the author's insights on his own brand as "Brand Strategy Guru" particularly interesting, as well as reassuring: with his examples coming largely from the Norfolk area, it shows that you can be seen as a credible expert, do very well for yourself, and publish a book, without necessarily being the leading global authority on a topic! There is hope for us all....!

[Mackel · Rating 5 out of 5]

This is the best branding book I have read to date. If you are a entrepreneur you need to rwad this...