Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice

by Hannah McNamara

Niche Marketing for Coaches is the essential handbook for building a life coaching, executive coaching or business coaching practice.

Based on years of first-hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice.

As you read through the pages, you’ll discover how
• Identify your own, personal niche
• Use the marketing techniques which work best for coaches
• Anticipate your prospective clients’ wants and needs
• Work with coaching tools and models when planning your marketing strategy
• Set your coaching rates and put packages together
• Win business from individuals, sole traders, and large organizations
• Write press releases, brochures, websites, sales letters
and much, much more

Genres: Business

248 pages, Paperback

First published January 1, 2007

About the author

Hannah McNamara is the author of 'Business Cookery: Tried and tested recipes for success' and 'Niche Marketing for Coaches'

Reviews

[Ghassan Samaha · Rating 5 out of 5]

Although it's an older reference book, it's still valuable. I've learned a lot from it.

[Janne Asmala · Rating 3 out of 5]

A great overview of all the things coaches can do to market their business. I felt it glossed over some important detail though.