For people new to raw feeding this is a great primer on the whys and hows of feeding a raw diet. No topic is taboo, not even poop, and everything is discussed in straight up terms. Balance over time is the biggest thing for people to take away - nothing needs to be balanced daily. I like the additional resources lusted at the end of the book, along with the sample meal plan for a week. If you're considering feeding raw, or even already feeding it and are looking for ideas, check out this book. I highly recommend it.