OH MY GOD WHAT HAPPENED AND WHAT SHOULD I DO?

by abraham-leif-behrendt-christian-thunder-innovative, Christian Behrendt, Innovative Thunder (Editor)

A lot of things have happened during the past few years. New media have become far more than just toys for nerds; they now have an impact on everybody’s life to a greater extent than ever before – from the cell phone in your pocket and industries fighting to survive down to your old high-school friend you block on Facebook to prevent him from bothering you every time you’re online.

We’re currently experiencing a time of change – a change during which a whole generation is evolving; this generation is growing up with an entirely new media behavior. It can’t imagine a world without new media.

Now, also, the marketing industry must adapt, since you can hardly reach this generation using means and methods from the past.

This book helps traditional advertising and marketing people master the step into the digital era, providing tools to create campaigns that reach the people of today.

It was not written by a CMO giving expensive seminars and presenting big theories with no solutions, but by a creative team dealing with and living the changes in media every day.

The team, Innovative Thunder, specializes in innovative marketing and has gathered experience by working with three of the world’s leading marketing agencies - Jung von Matt, Crispin Porter + Bogusky, as well as currently, R/GA, New York.

178 pages, Paperback

First published June 1, 2010

Reviews

[Dani · Rating 4 out of 5]

The book is flagging the fact that media is changing and there’s a new generation emerging, a generation with a totally new media behavior. And it’s imperative for the marketing industry to adapt since the traditional means will no longer work in reaching this generation. Well, most of them. The book comes up with a set of tips and guidelines to help traditional advertising and marketing people make their way into the digital era.

[Bryan · Rating 2 out of 5]

Sure it was a fast read, but I would rather have not read it at all. An entirely superficial look at the changing media landscape, and how great it is that marketing can target individuals and build relationships with the customers who promote their brand. Yech.

[Héctor · Rating 3 out of 5]

Even though it's heavily based on Wikipedia "facts", it does give the reader a brief overview on how corporations and their marketing departments have embraced the social media. Recommended if you manage a blog, host a podcast, or even upload content to any streaming site.

[Koen · Rating 3 out of 5]

Reads fast, but is certainly interesting for all organisations... Better be sure what to do with social media!

[وعد الشدي · Rating 3 out of 5]

i learned a lot about digital life!

[Rick · Rating 4 out of 5]

Top boek! Leuke interessante feiten en prettig te lezen.

[Myriam Del]

excellent reading for advertisers.

[Angga Satriya · Rating 4 out of 5]

Lumayan buat pencerahan

[Stephanie Tan · Rating 3 out of 5]

1. Easy to read
2. Simple explanation
3. Extremely understandable
4. Fun style of writing used

[Nura Yusof · Rating 1 out of 5]

So-so read. A really short book. Common sense, mostly.