This is an excellent book for parents and chess coaches. The explanations are clear, brief and peppered with the wisdom coming only from having taught many children how to play chess. Unlike many chess books which tend to be cryptic and lacking in text, Snyder writes a text based book for normal people who can’t see the board in their head, nor deduce the principles inherent in every position. The first 5 chapters (or lessons as he calls them) teach the rules. Chapters 6-20 cover basic principles of strategy, tactics and both end-game and opening play. The author uses a curiously effective method of alternating lessons on these general principles with those discussing specific openings such as the Ruy Lopez, the Sicilian Defense, and the Queen pawn openings. This book has a lot to offer nearly all elementary school chess players (I recommend for players under USCF 1000).
This is a great book on chess. I'm new to playing chess seriously, so the "Junior" title seemed appropriate for my needs. However if you want to learn chess, books are not the place to start. This is possibly the best beginner book on chess, but interactive software like Chessmaster is by far better.
Don't let the name fool you. This is a great intro book for those who want to learn the basics of chess. It covers all the fundamentals and even goes into specific strategies.