Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers

by Hillary Carpio, Travis Henry, Denise Persson (Foreword)

Unify your teams and go to market like the best in the business

Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."

In Busting  How Snowflake Unites Sales and Marketing to Win its Best Customers , Carpio and Henry map out how you can do the same at scale. Learn


Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.

288 pages, Hardcover

Published July 11, 2023

Reviews

[David · Rating 5 out of 5]

Obviously a book by snowflake to promote snowflake. However, the typical in your face bragging sales pitch wasn’t there. Lots of detail shared and quite actionable. Will definitely be looking at snowflake for future cdp shopping.

[michelle · Rating 3 out of 5]

Snowflake indeed is exemplary in more than a few things. The one GTM model is impressive caused more than a little bit of anxiety highlighting the gaps in my org. It provided clear roadmap on how to get there though.