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The Copywriter
A great book on how to be a great copywriter!
180 pages, Hardcover
First published January 1, 1964
20 people want to read
About the author
John Matthews
78 books11 followersLibrarian Note: There is more than one author in the Goodreads database with this name. If adding books to this author, please use John^^Matthews.
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Displaying 1 of 1 review
June 29, 2010
This is one of my favourite books on copywriting. It reads like a dream.
Though thin on advice, it's stinking rich on advertising insight and offers a beautiful glimpse into the world of advertising at that time. And "that time" just happens to be MadMen-time.
Though thin on advice, it's stinking rich on advertising insight and offers a beautiful glimpse into the world of advertising at that time. And "that time" just happens to be MadMen-time.
Displaying 1 of 1 review