How to Write Effective Business English focuses on writing English for international business as a key business tool for native and non-native English speakers.
Pretty nice advice on how to write business english. I especially liked the examples. However, there were a few parts of some general reminders of grammar, I simply feel were a little out of place, assuming business english is for people who already have a good grasp on the language and its basic notions.
The classic case of overpromising and underdelivering. This book promises to teach you the writing techniques for Business English, yet most of its content only answers WHY Business Writing is important and rarely touches on HOW to write it effectively. Worse yet, there is an entire chapter dedicated to basic grammar which is unnecessary. What I expected from the title were case studies, templates, examples, and writing analysis, but very few of them could be found in this book. Instead, all I got was a few general advice and a basic grammar course. This feels like an overpriced advertisement for the author's course. Do not waste your time reading this book.
With the age of social media, many people have forgotten how to writ well. This is a great resource that cuts to the chase and gives a good tutorial. It reminds us of the rules of good language and will quickly allow you to stay on track.
The book to read only if you are beginner in e-mails. General English rules are covered in the book and some still good advices is in the book even if you are already well trained.
Laid too much emphasis on "why" rather than "how". Has some good advices at the end chapters which can be directly implemented in day to day life. Nothing special.