You have a great idea for a new business. Or maybe you're ready to leave your company and branch out on your own. But where do you begin? Let successful business owner Judy Harrington show you the way! With her straightforward, no-nonsense advice, you can make sure your business succeeds and flourishes. Completely revised and updated, this one-stop resource contains important information
I gave this book a heavy skim, as my library wouldn't renew my check-out. It's a broad, covering-all-bases kind of book that seemed to lean more heavily towards opening a brick-and-mortar business as opposed to an online one, which is what I'm interested in. It does a decent job of making you aware of certain things that you should research more in depth, but doesn't actually give you that in-depth information. For instance, when speaking about trademarking your brand, it refers you to the government's general patent website. Well, duh. It'd be kinda nice to know *where* exactly in the website I should be finding the info, and not have to weed through the thousands of non-applicable pages that site contains. So, in short, I'm glad I didn't buy the book. But there were enough nuggets of wisdom that it wasn't a waste of time.