This book revolves around Alfred an "unlovable" pug who is very self conscious with a lowered self esteem. Poor Alfred gets picked on by everyone, even by animals that live in his house. The cat and parrot constantly pick on him and say he is unlovable and has "the ugliest mug" they have ever seen. Alfred is always wondering why he is so unlovable and because of this he spends most of his time alone outside. One day, Alfred notices people moving in next door and they have a dog, Rex. Alfred and Rex became friends through the fence without ever seeing each other. However, Alfred told Rex that he is a golden retriever.
This book packs quite the hook in order to entice the reader. However, it is kind of sad and negative throughout. The initial impact of this book is sad but turns into self-discovery and confidence for Alfred. This addresses the personification of human emotions onto a pug which can help children grasp the concept more easily. The author and illustrator, Dan Yaccarino, did a wonderful job of intriguing the reader to always turn the page to see what happens next. Although the book can make you feel sorry for Alfred, I liked that it has a hopeful theme of inclusivity, an important message for the reader.