Bought this book a long time ago and had occasionally dipped in and out, but decided to finally give it a proper read cover to cover.
It’s split into 4 sections - dreaming, originating, applying and adapting. The first is about getting into a creative mindset, the middle two are about the practicalities of doing creative work and the last is a series of case studies and examples.
Each short chapter covers a specific principle and it’s pretty easy and quick to read.
On the plus side, it’s upbeat, has some decent ideas on stimulating creativity and it’s good if you need a random creativity prompt.
However, at times, it lacks depth and it doesn’t go deep on know-how, plus the tone may not be to everyone’s taste. The examples now sound quite dated and few of them have made it so big you’d have heard of them today.
Overall, a decent little book on creativity, and I got some ideas from it, but am unlikely to rush back and read it again.