It's not easy coming up with bright ideas, let alone when time is tight. What's worse is that we often feel the least creative precisely when we need to be the most creative.
With Creativity Now! you no longer have to wait for creativity to strike - you can have it at your command. Packed full of innovative exercises, tips, tricks, stories and inspirational examples, you'll find out how to unleash endless streams of ideas on any topic and turn them into a success.
Each page has been designed to give you an instant jolt of inspiration the moment you look inside. And you'll find more than 20 video, audio, and print bonuses at the accompanying website.
Whatever your creative agenda, be it putting together a marketing campaign, planning a pitch or presentation, plotting a compelling storyline, designing a website, thinking of the next big business idea or just adding creative sparks to whatever you do, the help you need is in these pages.
Jurgen Wolff is a writer and creativity and writing coach who divides his time between London and Southern California. He has taught at the University of Southern California, the Academy for Chief Executives, the University of Barcelona, the Pilots Project, and workshops around the world. He has written nine books including “Your Creative Writing Masterclass” (Nicholas Brealey Publishing), “Creativity Now!” (Pearson), “Marketing for Entrepreneurs” (Pearson), “Focus: the power of targeted thinking” (Pearson), “Your Writing Coach” (Nicholas Brealey), “Do Something Different” (Virgin – foreword by Sir Richard Branson). He has written more than 100 episodes of television, the feature film “The Real Howard Spitz” starring Kelsey Grammer, the miniseries “Midnight Man” starring Rob Lowe, two TV movies starring the Olsen Twins, been a script doctor on feature films starring Eddie Murphy, Walter Matthau, Michael Caine and others. He created the animated series, “Norman Normal” (56 episodes) and co-created the series “Lukas” (39 episodes). He teaches screenwriting at the Raindance Film Festivals and in workshops around the world. He is a NeuroLinguistic Programming practitioner, a certified hypnotherapist, and has studied improvisation with The Groundlings in Los Angeles and Keith Johnstone in London. He is currently writing “Reptile Nations,” a novel for Young Adults. His other sites include: www.yourwritingcoach.com (which includes bonuses to the book); www.creativitynowonline.com (which includes bonus materials for the “Creativity Now” book); www.focusquick.com (with bonus material for the “Focus” book); www.timetowrite.com; His writing blog is at www.timetowrite.blogs.com, where he posts most days with writing news and tips. - See more at: http://jurgenwolff.com/about/#sthash....
Amazing! The language of this book is so enjoyable that makes me feel like I'm having a conversation instead of reading a book. He has very easy and useful tips and tricks for creativity. Awesomely motivational! :)
This book reflected a lot on my writing process. For I let go of all inhibitions and keep trying out whatever I feel like. For example, writing with different kinds of pens, pencils, even colour pencils. I am a variety seeker which is a good reason that a friend pointed out as to why I shouldn't get married. Joking apart, this book is for everyone out there. It's a must-have on a personal bookshelf especially for people who shy away from variety in a lot of things they do. 5/5
Bought this book a long time ago and had occasionally dipped in and out, but decided to finally give it a proper read cover to cover.
It’s split into 4 sections - dreaming, originating, applying and adapting. The first is about getting into a creative mindset, the middle two are about the practicalities of doing creative work and the last is a series of case studies and examples.
Each short chapter covers a specific principle and it’s pretty easy and quick to read.
On the plus side, it’s upbeat, has some decent ideas on stimulating creativity and it’s good if you need a random creativity prompt.
However, at times, it lacks depth and it doesn’t go deep on know-how, plus the tone may not be to everyone’s taste. The examples now sound quite dated and few of them have made it so big you’d have heard of them today.
Overall, a decent little book on creativity, and I got some ideas from it, but am unlikely to rush back and read it again.
This book shows a range of practical ways to be creativity, it is easy to read before you sleep. Also, some topics really inspire me a lot! But because the whole topic is broad, it is sometimes hard to write in depth.