Robert Lawton Burns focuses on the key role of the 'producers' as the main source of innovation in this wide-ranging analysis of business trends in the manufacturing branch of the health care industry. Written by industry academics and executives, the book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. Most importantly, it describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others.
Partially a bit repetitive, but gives quite a good intro to several of the current issues. Good summary of regulatory items under Biotech chapter. Selection of individual essays - some graphs are even duplicate! :-( A bit verbose, but all in all quite good.