The Sales Agility Code: Deploy Situational Fluency to Win More Sales

by Michelle Vazzana, Lisa Doyle

Develop the mental agility and razor-sharp decision making of today’s most successful salespeople The world of sales has become less predictable and more competitive in recent years. Buying decisions are more complex, differentiation between suppliers is difficult to discern, and high-quality information is readily available. The salespeople who excel are agile―choosing a path based on the buying situations they face and continually re-assessing those choices. In The Sales Agility Code , leaders at industry-leading sales training and development firm VantagePoint Performance help you learn and replicate what the highest-performing salespeople do to succeed in an unpredictable and ever-changing market. This groundbreaking, research-driven guide teaches you how to: With The Sales Agility Code , you have everything you need to understand the buyer, the buying situation, and the buyer’s needs so you can consciously choose the best approach for each stage in each deal―which will invariably result in more sales.

304 pages, Hardcover

Published April 28, 2023