I picked this up from the book-swap pile at work and it's something I would otherwise likely not have given the time of day to. I ought to be the target audience - Guardian reader who's reached his 40s without so much as taking a driving lesson and, perhaps more relevantly, someone who does the sort of cycle mileage that leaves me thinking of wheels, handle bar grips, rear mechs and bottom brackets as 'consumables' in the same way as brake blocks, chains and tyres.
I can't help but find him too earnest for me though. Sometimes, his attitude to transport policy - which takes up the first 60 or so pages of the book - reminds me too much of Bertolt Brecht's line about dismissing the people and electing a new one.
Thankfully, the book improves when he gets onto other topics. His defence of the 'fixie' bike - I've never tried one but this article made me curious about giving it a go, the story of the early Tours de France and, in particular, the fact that its founder regarded derailleurs as cheating and insisted on people climbing up the Alps and the Pyrenees on single-speed bikes, for example, are worth a read. He's also good on the sheer joy of just setting off on a bike to get out of the city and being able to see the world at what feels like the right pace. Things don't fly past in the way they do if you're in a car, but neither does one have the sense of staring at the same damned scene for ages that can be the lot of the rambler.
There are a few sections that haven't aged terribly well. In particular, the multiple pieces lauding Lance Armstrong, interpolated with one about the downfall of another rider who turned out to be taking EPO as an illustration of the dangers of hero worship in a sport where it sometimes seems that everyone is cheating (in which case, is it really cheating? there is a part of me that wonders if Armstrong was really doing anything that most of his rivals weren't doing too. It is perhaps significant that while he was retrospectively stripped of his Tour de France wins, the organisers did not re-award those wins to anyone else...)
Anyway, it's hardly essential reading, but if a copy happens to land on your lap, it passes the time...