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Fundamentals of Business (Color) 4th edition
This book is freely available
Fundamentals of Business, fourth edition (2023) is a 434-page open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism; accounting and finance; personal finances; and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business, and is shared under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 license.
Fundamentals of Business, fourth edition (2023) is a 434-page open education resource intended to serve as a no-cost, faculty-customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism; accounting and finance; personal finances; and technology in business. The textbook was designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT1104 Foundations of Business, and is shared under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 license.
448 pages, Paperback
Published January 10, 2023
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