Successful Direct Marketing Methods

by Bob Stone, Ron Jacobs

With more than 250,000 copies sold, the classic text on direct marketing is now even better! This thoroughly revised edition of Successful Direct Marketing Methods --the "bible" of direct marketing-- includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices-- and more!

Genres: Business

608 pages, Hardcover

First published January 1, 1984

Reviews

[Lori Grant]

A should-read book on direct marketing for the knowledge worker, manager, executive, or entrepreneur.

[Jeremy]

It's always good to compare what I'm doing against what has been proven to work.

[Kyle Shropshire]

Good introduction but some dated references

I learned a lot about the basics of direct marketing as a beginner. However there were references to downloading paid ringtones, MySpace starting, and average monitor resolution of 640x480 that clearly indicated to me that I also need a more up-to-date reference to validate some points.