Google Analytics: Understanding Visitor Behavior

by Justin Cutroni

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

Genres: Nonfiction, Technical, Reference, Business, Ebooks, Web, Computers

216 pages, Paperback

First published August 30, 2007

Reviews

[Eduardo Arias · Rating 4 out of 5]

If you only have one profile, and no goals in your Analytics account, you're not using Analytics. Great book, admittedly hard to follow at times, mostly b/c it gets into areas very different than what I'm use to. Nevertheless, def a book I'm glad I picked up, and def recommend.

[Tushar Malpote · Rating 4 out of 5]

Though the basic is the same, Book needs to be updated with time. Still, a good read to get basic understanding about the capabilities of google analytics. But this book is not surely for very beginners

[Jessica · Rating 3 out of 5]

"The analysis of qualitative and quantitative data from your website and the competition, to drive a continual improvement of the online experience that your customers, and potential customers have, which translates into your desired outcomes (online and offline)."

[David Poon · Rating 5 out of 5]

A really informative and practical book to learn the true capabilities of Google Analytics.

[omer eksi · Rating 4 out of 5]

for google analytics all settings here http://www.sagunur.com/google-analyti...

[Ashraf Bashir · Rating 3 out of 5]

The book is good and well organized from management and business perspectives. But as a software developer, I expected that author will describe the JS code under-the-hood, or at least that he/she will give some insights about API & the JS core. I expected that the author will focus a bit on JS code and will give detailed explanation of well known GA's JS tricks. But simply he doesn't! He/She just keeps encouraging you to copy/paste! So, if you are a developer, this book for sure isn't for you, unless you have a quick task you have to accomplish with GA and you don't want to master the 'technology'. While, if you are working in some business fields and you are not interested in technical discussions, this book is certainly for you, it will make you integrate GA quickly and smoothly (with lot of code copy paste, I know you will love this). Anyway, It's worth reading, but don't expect it to be a technical book where developers are in author's mind-focus, lower your expectations a bit, and skip some chapters, they are there just for completeness, maybe you will not use their info in your whole life dealing with GA!

[Boriana · Rating 4 out of 5]

Others seem annoyed at the code samples because they couldn't follow, but it seems unfair to take off points for that, because it would be easy to skip those sections if they are not relevant to you. I found them very useful, because they contributed to a deeper understanding, for me, of how Google Analytics works behind the scenes.

4 stars because I would have preferred more examples of how Google Analytics has helped solve business needs, unearthed problem and/or opportunities, etc. That's the hard part. Especially some creative or unstandard applications would be useful to see. How do others use it to solve their business problems or needed measurements (as opposed to just the implementation piece once you know exactly what you want).

[Robert · Rating 3 out of 5]

I think it is good enough to have a copy in your library for reference. I have had it out a couple of times from the library. Although the same information can be found online on the Google site, in the book it is condensed in one location, easy to read.

[Michael Bender · Rating 4 out of 5]

Great reader

Great reader

very well written. this book was understandable and relevant. I recommend it for developers and practitioners. The analytics strategies were very useful.

[Craig · Rating 4 out of 5]

Good book, wish it discussed more about the reports in Google Analytics.

[Mara · Rating 4 out of 5]

Google Analytics can finally be unleashed once you've gone through this book- so much more than conversions and traffic- definitely worth reading if you're spending any time with GA at all!

[Patrick Matte · Rating 3 out of 5]

Un peu vieux, mais quand même encore pertinent dans l'ensemble pour comprendre l'outil et sa terminologie.

[Sivasailam · Rating 5 out of 5]

Basis of Google Analytics covered