Kennedy’s text covers the history of rhetoric from its emergence as peitho (persuasion) in pre-Socratic Greek literature through the early Middle Ages. Glossing rhetoric as “a specific cultural subset … of the power of words and their potential to affect a situation in which they are used or received” (3), Kennedy moves through peitho and logos to Socrates’ use of rhetorike in the Gorgias and Phaedrus. His earlier chapters also consider Gorgias himself, “whose … refusal of closure, highly annoying to conservative Greeks of the time, was characteristic of the sophists” (20), Isocrates, and Aristotle. He also considers the various ways Greek rhetoricians systematized rhetoric: forensic/deliberative/epideictic, the five canons, the parts of a speech. His treatment of Rome includes discussions of Hermogenes’ stasis theory, a chapter on Cicero, and shorter sections on Dionysius of Halicarnassus and Quintilian. As the Roman Empire develops, Kennedy argues both (1) that rhetorical training became more formalized and widespread, and (2) that epideictic rhetoric became more prominent that forensic and deliberative due to the autocratic nature of Roman politics. Though advisers to the senate and, later, the emperors had occasions to deliberate, Kennedy positions epideictic--particularly as manifested in public declamations built on the foundation of the progymnasmata--became a social pastime and rhetorical outlet for a populace will minimal opportunities to speak in courtrooms or political assemblies. A chapter on the second sophistic, characterized by conservative rhetors with a tendency toward nostalgic Hellenism, leads into Kennedy’s closing discussions of the rise of Christianity, its associations with and dissociations from classical rhetoric, and rhetoric’s gradual transformation from a mode of public address to a mode of scriptural interpretation and evangelical embellishment.