The Copy Workshop Workbook

by Bruce H. Bendinger

The #1 book on advertising copywriting. Lots of examples. Fun to read.

Genres: Writing

396 pages, Paperback

First published June 1, 1990

Reviews

[Daniele · Rating 4 out of 5]

Un ottimo libro per chi lavora, o vorrebbe lavorare, nel copywriting. Tante tecniche e suggerimenti utili, insieme a un sacco di esempi di pubblicità storiche e qualche esercizio per mettere in pratica quanto imparato. Consigliato

[Miguel Gonzalez · Rating 5 out of 5]

Years ago I used this book to help junior copywriters get up to speed on the fundamentals of writing for advertising, promotions, direct response and digital. Many years later, after moving to Chicago, I've actually gotten to know Bruce Bendinger -- and it makes me that much more assured that this book is essential.

[Natalie · Rating 5 out of 5]

Fabulous! One of the best books ever on copy writing! Easy to read and fun to read. Will engage students. Chock full of practical advice. Lots of sample ads to illustrate points and objectives. You'll see some of the best and worst ads ever in this book. Highly recommended! Belongs on every copywriter's bookshelf!

[Windyasari Septriani · Rating 5 out of 5]

Buku ini yang menolong saya waktu TA di kampus!! sehingga saya diputuskan lulus...yang tadinya saya ditahan dulu T_T

ngga ribet sekalipun baca dalam b. Inggris..

[Bjm Index]

9

[Troy · Rating 5 out of 5]

An excellent and exhaustive, workbook and reference manual on all things copy. Highly recommended reading.

[Windyasari Septriani]

buku ini nolong TA saya

[Pat Doyle · Rating 3 out of 5]

Bruce is the man. A fun read and a great how to book on becoming a great copywriter. A must for ad students and smart people.

[Brett · Rating 3 out of 5]

Good general info with some timeless advice.