Using LinkedIn

by Patrice-Anne Rutledge

Using LinkedIn is a customized, media-rich learning experience designed to help new users master LinkedIn quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to LinkedIn. This book is fully integrated with an unprecedented collection of online learning more than 60 video and audio tutorials as well as additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream LinkedIn users need to know.

This practical, approachable coverage guides you through mastering LinkedIn topics
Creating a profile that achieves targeted goalsFinding jobs, consulting opportunities, and clients on LinkedInRecruiting job candidatesDeveloping a streamlined approach for managing contactsCustomizing LinkedIn for maximum effectivenessUsing LinkedIn Answers and Groups for research and marketingExtending the power of LinkedIn with applications and toolsBecoming a LinkedIn service providerAccessing LinkedIn from mobile devicesAdvertising on LinkedIn

Genres: Nonfiction, Business, Social Media

257 pages, Paperback

First published July 12, 2010

About the author

Patrice-Anne Rutledge is a business technology author specializing in social media, online collaboration, and presentation technology.

Her latest books include:

-- Using LinkedIn
-- Using Microsoft PowerPoint 2010
-- Teach Yourself Basecamp in 10 Minutes
-- The Truth About Profiting from Social Networking
-- The Web-Savvy Writer

Visit her website for book excerpts, tips, videos, and more: http://www.patricerutledge.com.

Reviews

[Tami · Rating 4 out of 5]

A few years ago, when people were just starting to recognize the potential of social marketing, I signed up for a LinkedIn account. Beyond adding my profile and connecting to a few colleagues, I really didn’t do much with this resource. At the time, I concluded that Linked In would be a very good resource if I were looking for a job or worked as a recruiter. Otherwise, the site was merely an address book online.

I started looking through Using LinkedIn and saw that the site is now much more than an address book. There are now all sorts of useful applications for sharing documents, groups for discussion, blogging, and a variety of little apps just adding personality to the profile page.

Most definitely LinkedIn is still primarily a tool for job seekers and recruiters. Nonetheless, after reading this book, I can see the potential of this site for collaboration of colleagues and like-minded businesses. I’m thinking maybe it’s time to revamp my profile and do a bit of digging.

[Kent · Rating 3 out of 5]

Just wanted to brush up on the basics and perhaps learn something new. This is a comprehensive guide to LinkedIn features, procedures, rules and tips. Easy to follow organization of content and step by step approach for each feature in LinkedIn.

[Jacob · Rating 2 out of 5]

Very basic. It only tells you how to use LinkedIn, not how to take advantage of this form of social media. Know how is great but it is the application which brings about the desired results. Knowing how to ride a bike is great but knowing how to ride a bike for money is better.

[Jim Turner · Rating 5 out of 5]

If you're not clear on how to maximize the power within LinkedIn, this book will help you immensely.

[Alycia · Rating 5 out of 5]

Excellent