Imperial persuaders: Images of Africa and Asia in British advertising

Studies in Imperialism

by Dr Anandi Ramamurthy

The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.

Genres: History

256 pages, Paperback

First published November 8, 2003