The Inner Game of Selling: Mastering the Hidden Forces that Determine Your Success

by Ron Willingham

Arguing that salespeople perform more in accordance with their own belief systems than by practicing closing techniques and sales gimmicks, a guide to overcoming self-image-related obstacles shares strategies for building confidence, creating value, and identifying customer needs. 30,000 first printing.

Genres: Business, Personal Development, Nonfiction

272 pages, Hardcover

First published August 1, 2006

Reviews

[Abhi Yerra · Rating 3 out of 5]

This book can be summed up as, "To sell something you have to believe in what you are trying to sell and it has to match up with your values otherwise people will be able to see through it and you'll fail."

[Mo Kelley · Rating 5 out of 5]

The best sales book I’ve read. Includes great actionable tactics to get to the heart of WHY you sell what you sell

[Jeremiah · Rating 5 out of 5]

Most of what keeps sales people from reaching their sales needs has to do with lies that we hold about ourselves than on our approach, presentation, and follow-up. This book helps dig under the surface to get to the issues inside someone's mind than on his or her technique.

[Michael McClure · Rating 4 out of 5]

Direct and to the point. I'm not a salesperson but I found the information in this book applicable to many aspects of my life and career. In fact, it made me wonder if I am the type of salesperson Ron Willingham describes here.