Selling with NLP: New Techniques That Will Double Your Sales Volume

by Kerry L. Johnson

It wasn't too long ago that sales was seen as an adversarial relationship. Recently, this attitude has seen a 180-degree change as the importance of the client's input to the sales process was acknoledged.

224 pages, Paperback

First published June 24, 1994

About the author

Kerry L. Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York. Traveling 8,000 miles each week, he speaks on such topics as "How To Read Your Customer's Mind," "Management Magic: The new technology of leadership," and "Mastering the Art of Business Relationships."

He has been featured on CNN, and CNBC. Dr. Johnson has also lectured at Harvard, Oxford, Purdue and the University of San Diego.

In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Business Psychologist." He is the author of six books including, MASTERING THE GAME (Louis & Ford), PEAK PERFORMANCE: HOW TO INCREASE YOUR BUSINESS BY 80% IN 8 WEEKS (Prentice-Hall), WILLPOWER: The Secrets of Self-Discipline and his newest book, BEHAVIORAL INVESTING: Why Smart People Make Dumb Mistakes With Their Money. His quarterly newsletter THE WINNING EDGE, is read by nearly 100,000 professionals around the globe.

In the 1970's, Kerry spent two years competing on the International Grand Prix Tennis Tour. He played both singles and doubles matches against some of the world's top tennis players. In 1984, Kerry was recognized by the U.S. Jaycees as one of the Most Outstanding Men in America.

Reviews

[Joshua Velte · Rating 3 out of 5]

Some useful information but also some woo-woo concepts