The Dynamic Manager's Guide To Advertising: How To Grow Your Business With Ads That Work

by Dave Donelson

Effective small business advertising isn’t impossible, it’s just hard. It’s hard to make good ads, to buy efficient media, to judge results. But it’s not impossible. The Dynamic Manager’s Guide To Advertising. Learn how to attract new customers, build loyalty, encourage repeat purchases, and increase your share of the market with advertising techniques practiced by real small businesses just like yours.

92 pages, Kindle Edition

First published July 19, 2010

About the author

I'm a freelance writer and photographer who regularly works for about three dozen magazines and newspapers covering a diverse range of topics including social issues, business, travel, golf, and lifestyles. I'm the author of eight books (so far), including Weird Golf: 18 Tales of Fantastic, Horrific, Scientifically Impossible, and Morally Reprehensible Golf.

Among my other works is my novel about diamond smuggling in the Congo, Heart of Diamonds and The Dynamic Manager Guide series, which is based on my work with hundreds of companies across the country.

My career as a broadcaster, entrepreneur, and writer has taken me from the jungles of Australia’s Cape York Peninsula to the minarets of Riyadh. I've climbed the spire of the Empire State Building, floated the Usumacinta River to the Mayan ruins at Piedras Negras in Guatemala, and photographed the tree-climbing lions and mountain gorillas of Uganda.