Visual Merchandising & Display

by Laura L. Bliss

This companion workbook to the Visual Merchandising & Display, 3rd Edition, corresponds to the contents of that edition, which organizes the chapters into five sections: Getting Started: Visual Merchandising & Display Basics; The Store Window, Mannequins & Display Techniques; Props, Signage & Promotion; Store Set Up: Planning the Interior; and Related Areas of Visual Merchandising & Display.

Genres: Fashion

449 pages, Paperback

First published July 28, 1991

Reviews

[Athraahadee]

Great Retail Displays: Visual Merchandising and Store Annual International Display Competition

[Astuti]

Martin is known as the Father of VM for a reason. The book is highly informative and a must read for anyone in the profession. :)