Consuming Environments: Television and Commercial Culture

Communications, Media, and Culture Series

by Mike Budd, Steve Craig

Whether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Or devotion to commercial television gives it unprecedented power in our lives. 

Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is access to our brains that they buy and sell. Yet the most important effect of television may be one that no one intends--accelerated destruction of the natural environment. 

Consuming Environments explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the U.S. consumes more than twice the grain and ten times the oil of a citizen in Brazil or Indonesia. And people in less industrialized countries suffer while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, the authors demonstrate how ads and programs are put together in complex ways to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment. 

248 pages, Paperback

First published January 1, 1999