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544 pages, Hardcover
First published December 13, 2010
...Southern plain folk had always seen themselves as defenders of pristine capitalism and Jeffersonian economics, which privileged individual entrepreneurship, personalized market and commodity relations, and owner-controlled property. pg 186The author even explained how evangelical conservatism influenced politics, the popular vote, and the rise of Barry Goldwater, Richard Nixon and Ronald Reagan. The author covers Southern California from the 1930s up to the election of Ronald Reagan in 1980. Additionally the author tackled subjects on economics, social, and urban growth in Southern California.