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CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer
The Buying Power of Women
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to
• better understand the female consumer,
• transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
• adjust their approach when interacting with customers, and
• ignite a spark in their teams and companies.
CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without. When businesses start doing that—and doing it well—they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.
Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to
• better understand the female consumer,
• transform the transactional service a woman currently receives into the alluring, interactional experience she craves,
• adjust their approach when interacting with customers, and
• ignite a spark in their teams and companies.
CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without. When businesses start doing that—and doing it well—they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.
- GenresNonfiction
184 pages, Kindle Edition
Published February 14, 2023
14 people are currently reading
818 people want to read
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Displaying 1 - 7 of 7 reviews
January 22, 2023
I received an ARC of this book from NetGalley and Greenleaf Book Group in exchange for an honest review.
I think I was hoping for more from this book. Particularly in the beginning, a lot of numbers and statistics are thrown at you. Add that to the buzzwords throughout, and this book seems to just skim too surface-level over actually making a difference.
As someone who works in customer service, in an industry that is particularly female dominated, none of this information was really new to me. Moreover, I think that the author is missing a huge part of the equation. She mentions a Gen Z connection in relation to creating more diversity and inclusion in the workplace. But I think the experience and shopping habits of Gen Z is vastly different than what she talks about as the ideals in this book. The growth of online shopping, fad trends, and the dominance of social media and fewer in-person communications changes the necessary experience drastically.
Overall, although I can see some of the points she’s making personally, and don’t disagree with the importance of strategic marketing to women, much of the actual info and suggestions seem dated and out of touch to making an impact on future branding.
I think I was hoping for more from this book. Particularly in the beginning, a lot of numbers and statistics are thrown at you. Add that to the buzzwords throughout, and this book seems to just skim too surface-level over actually making a difference.
As someone who works in customer service, in an industry that is particularly female dominated, none of this information was really new to me. Moreover, I think that the author is missing a huge part of the equation. She mentions a Gen Z connection in relation to creating more diversity and inclusion in the workplace. But I think the experience and shopping habits of Gen Z is vastly different than what she talks about as the ideals in this book. The growth of online shopping, fad trends, and the dominance of social media and fewer in-person communications changes the necessary experience drastically.
Overall, although I can see some of the points she’s making personally, and don’t disagree with the importance of strategic marketing to women, much of the actual info and suggestions seem dated and out of touch to making an impact on future branding.
June 5, 2023
Great Business Book
This book does a great job explaining why companies need to treat women with the utmost respect as both consumers and workers. This includes both designing a great brand experience for customers and also a way for female employees to rise in the corporate world. Highly recommended!
This book does a great job explaining why companies need to treat women with the utmost respect as both consumers and workers. This includes both designing a great brand experience for customers and also a way for female employees to rise in the corporate world. Highly recommended!
March 14, 2025
⭐️⭐️⭐️⭐️
I received an advance review copy for free, and I am leaving this review voluntarily.
CustomHer Experience provides practical insights and strategies that are easy to understand and apply in real-world situations. It's a valuable resource for anyone looking to improve their skills and approach to business challenges.
I received an advance review copy for free, and I am leaving this review voluntarily.
CustomHer Experience provides practical insights and strategies that are easy to understand and apply in real-world situations. It's a valuable resource for anyone looking to improve their skills and approach to business challenges.
April 26, 2023
Thank you, GoodReads for the opportunity to read this book!
3.5 rounded up! This should be a must read for any one (even females) in sales.
3.5 rounded up! This should be a must read for any one (even females) in sales.
June 3, 2023
Disappointing
Good anecdote to start, but author contradicts herself at times. After ridiculing businesses for stereotyping women, she does the same herself.
Good anecdote to start, but author contradicts herself at times. After ridiculing businesses for stereotyping women, she does the same herself.
August 30, 2023
It made some interesting points, but nothing was fresh after the beginning. Points were just constantly being repeated.
May 18, 2023
This book was both rewarding and empowering!!! As a whole, women bring so much to the table, yet they are often overlooked or their opinions are downplayed. As a woman, Katie Mares uses her own experiences to illustrate what is wrong with our society. The unique perspective of women can and should be used by leaders and entities to make sound business decisions. As a woman, I can relate to so many of the experiences from this book. Overall, I found this book quite informative.
As a read this book during Women's History Month, the following statement really resonated with me..."it's bad enough that women have to fight an uphill battle to attain equality, but also battling against other women is a disgrace".
All in all, I enjoyed this book & I recommend it to others!!!
As a read this book during Women's History Month, the following statement really resonated with me..."it's bad enough that women have to fight an uphill battle to attain equality, but also battling against other women is a disgrace".
All in all, I enjoyed this book & I recommend it to others!!!
Displaying 1 - 7 of 7 reviews