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Creative B2B Branding
B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
244 pages, Hardcover
First published January 1, 2010
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May 16, 2023
This book is an alternative guide to great a B2B adverting, branding and marketing strategy. It includes different examples and anecdotes in the business world.
I believe this work is too old for contemporary branding and marketing as it was published in 2010 (social media has changed dramatically the way we promote things). However, it can offer many helpful ideas about how to ‘’think differently’’. It is also a funny book written by a traditional advertising creative. These people have always been witty and crazy which makes this book quite funny to read.
I believe this work is too old for contemporary branding and marketing as it was published in 2010 (social media has changed dramatically the way we promote things). However, it can offer many helpful ideas about how to ‘’think differently’’. It is also a funny book written by a traditional advertising creative. These people have always been witty and crazy which makes this book quite funny to read.
Displaying 1 of 1 review