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Ongoing Crisis Communication: Planning, Managing, and Responding

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Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management-pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation.

248 pages, Paperback

First published January 28, 1999

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W. Timothy Coombs

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Author 2 books39 followers
March 11, 2025
Highly theoretical nonsense cooked up by an academic in need of theory to prove that he belongs in the academy. A practical focus would be much more useful for a topic like crisis communication management.

Read the first chapter.
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