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Animation Writing and Development, : From Script Development to Pitch

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The art. The craft. The business. Animation Writing and Development takes students and animation professionals alike through the process of creating original characters, developing a television series, feature, or multimedia project, and writing professional premises, outlines and scripts. It covers the process of developing presentation bibles and pitching original projects as well as ideas for episodes of shows already on the air. Animation Writing and Development includes chapters on animation history, on child development (writing for kids), and on storyboarding. It gives advice on marketing and finding work in the industry. It provides exercises for students as well as checklists for professionals polishing their craft. This is a guide to becoming a good writer as well as a successful one.

354 pages, Paperback

First published January 1, 2005

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Jean Ann Wright

24 books1 follower

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5 stars
22 (30%)
4 stars
25 (35%)
3 stars
15 (21%)
2 stars
8 (11%)
1 star
1 (1%)
Displaying 1 - 6 of 6 reviews
Profile Image for nalnalaaa.
35 reviews1 follower
February 16, 2022
I use this book as a guide and reference in making my thesis animation, it’s like a small pocket bible because it cover a lot of topics for animation, it also consist some practices so we can implement it from the get-go. Though some of the theories are outdated because animation industries keep evolving but it’s still a solid book
Profile Image for Cortez_jk.
246 reviews32 followers
January 30, 2016
This was a school book for me. So I didn't have to read the entire book. What I did read was very informative, and the part that I appreciated the most were the checklists and the exercises after every chapter. The exercises brought a more creative aspect to this book, a few of the exercises were to watch movies so I thought that was pretty cool. I would recommend this book to anyone who is interested in writing for animation. It's a pretty well-rounded book. Some chapters are more in depth than others, but all around a great book to have.
Profile Image for Tanvi Mestry.
1 review33 followers
January 31, 2013
This is the best informative book available for anyone who is looking forward to get their hands on animation writing, be it students are professionals. This book is a perfect guide. Jean is an excellent teacher.
Profile Image for Eclipse Moonflower.
30 reviews18 followers
August 3, 2026

"Maybe the buyer didn't think she needed a project like yours before you arrived, but make sure that she needs it before you leave."


Jean Ann Wright regarding "The Pitch" (pg. 311)


What can I say, despite praise Wright's true Holy Grail known as Animation Writing and Development? I love seeing women influence entertainment while following their dreams, inspiring a new generation of girls to smash patriarchy. ⭐️⭐️⭐️⭐️⭐️

The innumerable notes I've documented and the writing exercises I'm ever so excited to devour - yes, this text may be partially outdated, yet this hardly distracts from its practical erudition towards any aspiring indie creator!

This title includes relevant examples from the industry, which include such known and loved franchises like Courage the Cowardly Dog. A glossery is included with a detailed breakdown of specific professional terms within the trade, and there is even an entire pitch bible thrown in as a viewing treat! Wright includes easy to follow production blueprints throughout the text, with a comprehensive yet organized overlook at the entire sphere of animation development.

This is a true masterclass of a book, accessible to both academics and informal learners alike. It may not be flawless, yet I guarantee the content you discover inside will be considered priceless to your creative journey - whether through your creative writing, animation, story editing, or something else found entirely.

If you are truly determined to break into the animation industry, you need a copy of this roadmap stat. Wright's encouraging yet down-to-earth manner will keep you grounded in the reality of this daunting process. A well earned five stars. Happy making!


"Even if they hand you something entirely different, run with it and don't look back. An idea that a development executive just gives away is an idea that she wants to buy."


Jean Ann Wright regarding "The Pitch" (pg. 311)
7 reviews
January 2, 2017
Feels like an endless bullet-pointed listicle, written at a ninth grade level. Absolute garbage.
Displaying 1 - 6 of 6 reviews