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354 pages, Paperback
First published January 1, 2005
"Maybe the buyer didn't think she needed a project like yours before you arrived, but make sure that she needs it before you leave."
— Jean Ann Wright regarding "The Pitch" (pg. 311)
"Even if they hand you something entirely different, run with it and don't look back. An idea that a development executive just gives away is an idea that she wants to buy."
— Jean Ann Wright regarding "The Pitch" (pg. 311)