The act of a manicure is perhaps an ideal one with which to trouble any framework of easy global sisterhood. Here two women sit across from each other but are distinguished by class and race markers. The manicurist is engaged in what Kang labels “body labor” which both bodies and emotions to be managed simultaneously. Specifically, Kang defines body labor as “commercialized exchanges in which service workers attend to the physical comfort and appearance of the customers, through direct contact with the body such as touching, massaging, and manicuring) and by attending to the feelings involved with these practices” (20).
Kang focuses her study on Asian immigrants’ role in the New York area beauty services industry. She uses ethnographic techniques to foreground the subjectivity and agency of those who own the nail salons and those who work at them. She looks at the interactions between employees and customers at shops that cater to an upper class white clientele, black working class clientele (specifically around nail art), and the diversity of clients at discount nail salons. In each setting, owners, workers, and customers mobilize racialized and gendered ideologies to understand embodied experiences in distinct and often contradictory ways.
Chapter One explores the growth of nail salons in the context of the contemporary beauty industry. In it Kang answers a number of key questions: “Why Nail Salons?” “Why New York?” and “Why Asian Immigrant Women?”
Chapter Two, “What Other Work Is There?” explores the variety of ways that manicurists enter the industry and their reasons for doing so. Her aim is “critique the ideology of Asian-run nail salons as the ultimate success story by demonstrating the contradictory and uneven gains of Asian women through entrepreneurship and employment in this niche” (58). I particularly appreciated the way she brought in Rhacel Parrenas’s concept of “contradictory class mobility” where “migration leads to higher wages but lower-status jobs in other countries” (83).
Chapter Three focuses on the customers, highlighting the different ways customers understood ideals of feminine beauty. She shows that “women of similar social backgrounds may sport similar nails but ascribe very different meanings to them, while women whose nails appear quite dissimilar may be linked by shared desires” (98).
Chapters Four, Five, and Six each focus on different types of nail salons. Chapter Four focuses on the interactions between manicurists and customers at upscale nail salons. Upscale nail salons often evoke understandings of the model minority and emphasize emotional pampering. This chapter contained excellent in short discussions of the body politics of food and smell, the language of service, and forms of everyday resistance employed by workers. Chapter Five specifically looks at nail salons in the context of popular perceptions (and realities) of tensions between Black and Korean communities and the different expectations for body labor in salons situated in predominantly black working-class neighborhoods compared to salons located in upscale white neighborhoods. There is a shift from pampering to community respect and reciprocity in the interactions.
Chapter Six places critiques of discount nail salons in the context of yellow peril discourse. Kang engages popular culture representations of such salons and commentaries about such salons online. She also interviews the manicurists and customers of these salons. I found this to be the most engaging chapter in the book. Kang explains:
“As I have throughout this book, I use the perspective of gendered work and body labor to illuminate the shifting racializaitons of Asian women within the U.S. service sector and the global service economy. Thus far I have argued that pampering body labor in upscale nail spas enforces the racial privilege of white middle- and upper-class women vis-à-vis their Asian manicurists. In contrast, at nail art salons serving black working-class women, the gendered processes of expressive body labor create an alternative form of identification that disrupts racial differences and inequalities, albeit temporarily. In this chapter I examine the dynamics of routinized body labor in discount nail salons serving a mixed racial and class clientele, arguing that the terms of generic gendered beauty exchanges divert attention from economic factors and onto the racial characteristics of Asians as the cause of unsatisfactory service. The consumer mentality that manicures should be fast and inexpensive drives down prices and services, creating undesirable conditions that then become associated with the Asian women who run the salons” (203-204).
It is in this chapter that Kang most forcefully delves into the poor labor conditions facing manicurists. She discusses the toxin exposures (221-225) and the way yellow peril discourse contributes to the inability of manicurists to wear gloves and masks without dissuading customers. She discusses organizing efforts to redress the lack of breaks and other labor protections for workers. She also addresses one of the major obstacles facing organizing in an industry that is understood through such racialized discourses in our contemporary moment of capitalism. Specifically, “consumer awareness can simply lead to boycotting these salons, as opposed to pushing for better products, conditions, and oversight” (231). The problem is not individual owners and workers but the conditions of labor forced upon owners and workers in an unregulated environment where the products they can purchase are unsafe and consumers’ racialized fears of contamination lead to a lack of concern for worker health and safety.