Brochureware and Beyond: Case studies of consultant-developed small business web sites

by Janene Carey

Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively.

196 pages, Paperback

Published May 25, 2009

About the author

Janene Carey is a freelance writer, editor and academic. Previously, she was employed as a journalist, sub-editor and acting editor with her local newspaper, The Armidale Express. She has a PhD in writing, and her work has been published in national newspapers, magazines and literary journals, including The Sydney Morning Herald, The Sun-Herald, OUTBACK magazine, Australian Book Review, TEXT and Perilous Adventures.