M: Marketing [with Premium Content Access Card]

by Dhruv Grewal, Michael Levy

M: Marketing 2e is the newest principles of marketing textbook from Dhruv Grewal and Michael Levy, and was created with students' and professors' needs in mind. Students receive a cost-effective, easy to read, focused text complete with study resources (both print and online) to help them review for tests and apply chapter concepts. Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. Online gradable assignments are provided to utilize the power of the web, making projects more fun for students and automatically grade materials to support instructors. M:Marketing 2e also includes unmatched teaching support.

Genres: Business, School, Nonfiction, Textbooks

422 pages, Paperback

First published February 1, 2007

Reviews

[Ethan Hulbert · Rating 3 out of 5]

Definitely not bad.

A little long in a lot of places. This could've been edited down a lot. A LOT in some places.

It was a good overview but focused a lot on business and management too, maybe at the expense of some focus on marketing - this isn't necessarily a bad thing, but it's a little different than expected.

Since I read the 2nd edition (I'm sure there are many more current now) I thoroughly enjoyed seeing all the insert photos of popular culture teenagers wearing mid-2000s clothing.

[Katio Marie · Rating 3 out of 5]

Fine for a text book. My biggest complaint is the redundancy of the information. They explain a concept, then provide an example, and then explain the same things again. I feel like the book could have been heavily edited down to even half of its original content and still captured everything well.

[Riley Rogers · Rating 1 out of 5]

Good riddance 😊

[Megan Tetrick · Rating 3 out of 5]

thank u rob and intro to marketing

[Heather · Rating 3 out of 5]

This book really broke down the marketing industry. But I feel it could have been about 100 pages less. There were a lot of lessons that were repeative for no reason. It is what it is, the book was dry on some subjects but others it gave great examples of real world situations.

[Kcatie · Rating 2 out of 5]

Covers marketing basics but some areas are lacking.

[Kayla · Rating 3 out of 5]

Principles of marketing textbook

[Maltina Shkodra · Rating 2 out of 5]

Comprehensible of general marketing principles.

[Josephine · Rating 4 out of 5]

Decent textbook.