Exploring Communication Theory: Making Sense of Us

by Kory Floyd, Paul Schrodt, Larry A. Erbert

Each of us wonders about something. We might wish we understood our romantic partners better. Maybe we struggle to understand people from other cultures, or we can't figure out why different religious or political groups do what they do. Even though we all communicate on a daily basis, we frequently wonder about the behavior of others. Good theories help us answer a broad range of questions. Why do some messages persuade us better than others? Why do people believe what they hear on television or read online? Why do some marriages succeed and others fail? Communication theory has the answers. This book selects key theories about a range of communication topics and explains each one in a clear and accessible manner. Students are encouraged to understand, question, and evaluate theories to make better sense of their social worlds.

408 pages, Paperback

Published June 14, 2022

About the author

Kory Floyd is a National Communication Association Book Award winner and the author of ten books. He has been featured on the Today Show, CBS Sunday Morning, Huff Post Live, NPR, & BBC Radio. His articles have been published by Glamour, Women’s Health, Redbook, Seattle Times,
In Denver Times, and Cleveland Plain Dealer.

Dr. Floyd is professor of health and family communication at Arizona State University in Tempe and a research associate with the Arizona Cancer Center in Tucson. Floyd received his bachelor’s degree from Western Washington University, his master’s from the University of Washington, and his PhD from the University of Arizona. Kory Floyd is represented by the Linda Konner Literary Agency in NYC.

Reviews

[Kelly Shrout · Rating 5 out of 5]

One of the best academic graduate books I've been assigned.