Ten invaluable Friction Factors allow readers to manage, calm, and control all the egomaniacs in their lives. A guaranteed laugh ensues while reading how to tame the Ego Monsters everyone faces daily. At the office or home, potentially disastrous situations can be turned into positive results by following strategies Joel Epstein has mastered after interacting with thousands of people in stressful situations. Relationships with family, friends, business colleagues, and even total strangers will improve dramatically.
I love this book for the things common to all the stories. Contrary to the popular notion (including ego or self) in egomaniacs themselves, most egomaniacs are little children who are so insecure about their standings they cry their hearts out just for a little 'Yes that looks so good.' Joel presents excellent strategies on how to be a big winner, to let them cry their heart out, to emphatize all in all... treat them like toddlers.