The content of this book easily merited 5 stars, but the poor design and organization of the information (a problem made even worse considering that the subject of the book itself is the design of visual information to make it more easily readable) made me give it 3 stars instead.
As its subtitle makes clear, this book is about design in sequential art storytelling (though it may have been more accurate to use the non-art school term "comic book storytelling", since the majority of examples used throughout the book are from mainstream superhero comic books, rather than instructional material, web comics, strips, etc.) yet the chapters are organized according to particular artists, rather than particular design concepts. Because the book goes artist-by-artist, there is a tremendous amount of repetition and redundancy in the insights they can provide about general concepts that "work" in the medium, space that could have been better used to make the images that serve to illustrate the concepts being discussed far larger than the postage stamp size at which they're reproduced. It amazes me that a book about graphic storytelling would literally marginalize its illustrative graphics and consign them to the place of footnotes, when they're really what the book is all about.
That being said, the artists included in the book are industry heavyweights who have a lot of very valuable things to say about how to think your way through the creation of sequential art and if you get out your magnifying glass, you can see the concepts they discuss demonstrated in the illustrations. This book would be worthwhile reading for anyone interested in the nuts-and-bolts creation of comics, but I can't help feeling that it would have been an absolutely amazing home-run of a book if it had just been organized differently.