If you only take one idea from this book you are a winner. And this book is so full of ideas not just for businesses, but to use in your own life that anyone can benefit from reading it. I especially loved the 9 ideas in 120 seconds deal which I use all the time now with great results. A great book I highly recommend.
become unstuck, unprecedented, imaginative, view thru new lens, define problem multiple ways, less is more furniture, study unrelated industries, lead with heart support with head, peace of mind-warranty, what to eliminate to focus, rational emotional imaginative, accelerate with 2min idea routine and focus.