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Understanding Pharma: The Professional's Guide To How Pharmaceutical And Biotech Companies Really Work
The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical or biotechnology company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.
Understanding Pharma is a must-read for anyone in the pharma/biotech sector--those new to the industry, industry veterans, and specialized experts working in or serving the industry.
Gain an understanding of the inner workings of each functional area in the typical company. Learn the interdependencies among functional areas and how they affect the company's strategic goals. Understand how each functional area impacts the company's financial success.
The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out.
This third edition provides key updates to content, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency.
Topics covered in the book
The global scope of the pharmaceutical industry Typical pharmaceutical company structure Customer groups supply and demand drivers Pharmaceutical product lifecycle Drug Discovery Drug Development Business Development Marketing Sales Managed Markets Manufacturing Distribution
Each function-specific chapter
The role of that functional area in fulfilling the pharmaceutical company s mission The impact of that functional area on company profitability and strategic vision Key activities within that functional area
Understanding Pharma is an ideal resource for professionals in a wide variety of careers,
Sales Marketing Market Research Medical Affairs Business Development Training Contract Research Medical Education Advertising Public Relations
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma , the first comprehensive glossary of industry-related terms.Understanding Pharma is an introduction to how pharmaceutical and biotechnology companies actually work, from both a scientific and a business standpoint.
Understanding Pharma is a must-read for anyone in the pharma/biotech sector--those new to the industry, industry veterans, and specialized experts working in or serving the industry.
Gain an understanding of the inner workings of each functional area in the typical company. Learn the interdependencies among functional areas and how they affect the company's strategic goals. Understand how each functional area impacts the company's financial success.
The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out.
This third edition provides key updates to content, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency.
Topics covered in the book
The global scope of the pharmaceutical industry Typical pharmaceutical company structure Customer groups supply and demand drivers Pharmaceutical product lifecycle Drug Discovery Drug Development Business Development Marketing Sales Managed Markets Manufacturing Distribution
Each function-specific chapter
The role of that functional area in fulfilling the pharmaceutical company s mission The impact of that functional area on company profitability and strategic vision Key activities within that functional area
Understanding Pharma is an ideal resource for professionals in a wide variety of careers,
Sales Marketing Market Research Medical Affairs Business Development Training Contract Research Medical Education Advertising Public Relations
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma , the first comprehensive glossary of industry-related terms.Understanding Pharma is an introduction to how pharmaceutical and biotechnology companies actually work, from both a scientific and a business standpoint.
- GenresBusinessNonfiction
301 pages, Hardcover
First published August 1, 2005
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Displaying 1 - 7 of 7 reviews
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February 27, 2025Won’t deign to put a rating on this but got through it decently well for a work-mandated adult text book
February 14, 2011
Great reference book that gives a structured overview of understanding the pharma/ biotech industry for an intermediate level know-how. I would love to have this book updated with more meat on market environment/ trends within the various functions for its forthcoming versions - that will make it a hot buy!
May 12, 2011
Excellent overview of the industry. It says it is for experienced people, but it starts at point A and is a far better and more thorough overview than any of the (rather aweful) intro textbooks that are on the market. The price is something of a horror though.
November 30, 2009
Found this very helpful as a reference book on the pharma and biotech industries.
May 23, 2023
Price is horrifying and to be honest it's a bit too simple. Maybe good for people that have zero background.
didnt-finish
January 4, 2024let's be honest. if i haven't finished this in 2 years, i'm just not going to. it didn't have the info i was looking for, so i'm just gonna move on.
June 27, 2024
Lots of good info but super hard to read - very dense
Displaying 1 - 7 of 7 reviews