Think Public Relations

by Dennis L. Wilcox, Glen Cameron, Bryan H. Reber

THINK Public Relations engaging visual design and contemporary applications help readers develop a fundamental understanding of current issues affecting public relations practice today - all at a low price. Readers are introduced to exciting and innovative public relations campaign examples in the context of relevant theory and core concepts that they will need to succeed in the world of public relations.

403 pages, Paperback

First published July 30, 2010

Reviews

[Joana Luck · Rating 5 out of 5]

Hmmmmm good question. It appears to be a magazine but it really isn't. It's good at times but it definitely didn't fool me not being a textbook and all. I liked that it was written informal (that's always a plus. Pretentious language is just that, pretentious)
Its a good read though…Glad the Prof picked it out.

[Liz · Rating 3 out of 5]

Had to read most of this book for my public relations class this past semester. It was fairly easy to understand, I just didn't like the subject. I'm glad this class and this textbook made me realize that before I got too far into the world of public relations. I think I'm going to stick to writing and broadcasting.

[Mary Pat · Rating 4 out of 5]

Used as a text. It's more graphical than previous text and has more information about current aspects of PR. A good text for online students taking a principles and practices course. I'll use the 2013 edition next year.

[Kayla · Rating 3 out of 5]

Principles of PR textbook.

I liked the layout.